IOS 14 Facebook Update - How does it affect you & your business?

ios14 update Feb 03, 2021
As you’ve probably already noticed Facebook has released a (pretty vague!) statement about iOS 14 impact on Fb pixel. Do you have to worry about it at this stage? If you’re running lead gen ads a quick answer is - no. But there are a few things you have to be aware of:
  1. You must ensure you have a privacy policy page set up on your website and linked to your lead form. We’ve always emphasised this one but now it’s more important than ever.
  2. Going forward, apps will be required to get permission from users to track them or access their device’s advertising identifier. This may result in more people NOT giving Fb a permission to track their data which will impact Fb ads optimisation, targeting and tracking (across IOS mobile web ONLY).
 
 
  3. So, nothing changes for you, it is just there probably be LESS data available to Facebook. Remember that this is mobile only. If a user visits your website directly via desktop or clicks a link from...
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Using Emojis In Facebook Ads - Why, Where And How To Use Them

Uncategorized Dec 06, 2020

Emoji & Engagement Rate

Numerous case studies show that posts with emotional content achieve a higher reach and can significantly assist with your marketing efforts. Emojis being extremely engaging in comparison to the normal words can bring the emotional touch and add personality to your otherwise plain monochrome text. Below are some statistics to consider. 

Emoji usage in communication advertisements have been proven to generate a higher attention along with a higher engagement, around 33% more than the same Ad without it. Using emojis in Facebook posts in particular has led to 57% more likes, 33% more comments, and 33% more shares. Makes sense considering 4 of 10 millennials communicate only through emojis with more than 75% of customers age of 25-29 and more than 60% of those 35 and older being identified as ‘frequent emoji users’!  

What Emojis to use, you ask? HubSpot have studied over 19 million posts across several social platforms (LinkedIn,...

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How to generate auto-pilot clients with referrals

Uncategorized Dec 03, 2020

Customer referrals are one of the most cost-effective and powerful ways to gain revenue and profits for your service business. Now, when it comes to referrals, you need to ask yourself several important questions:

  • How can you generate more referrals?
  • How can you generate more high-quality referrals?
  • How can you increase the customer lifetime value of your referrals?

Like it or not, these are the questions that you always need to keep in mind before you have a referral marketing plan.

Successful fitness clubs and gyms are prime examples of efficient referral marketing. They’re always having promotions for referring new members with things such as membership discounts, free training or boot camps, or downright free stuff such as a one-day access to the gym.

Whenever you walk past the gym door or even online, it’s not uncommon to see offers that encourage referrals with free classes, discounts, and other goodies that we’ve mentioned above.

Referrals are...

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How to host a killer webinar for your business?

Uncategorized Dec 03, 2020

It is not a secret that webinars can make a killing for any business, particularly service businesses like yours.

Webinars allow you to host online seminars without the hassle of traveling and booking a venue; it’s easier for you and your audience. Here’s an excerpt from one of the top marketers in the digital marketing niche, Brian Dean:

“Webinars are the most underutilised lead generation strategy for new business owners.”

That’s right – many business owners do not fully utilise the power of webinars. It’s not just to provide information, it can also generate leads and make sales. Think of it this way, a webinar is simply an effective sales pitch that influences your audience as well as generating trust and authority in your business.

In today’s post, we’ll cover everything that you need to know about webinars and more importantly, how to grow your business with webinars.

What are webinars?

Webinars (web-based seminars)...

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Top 5 Fitness Facebook Marketing Trends in 2020

Uncategorized Dec 03, 2020

Effective marketing is becoming more and more about making your message as personalised as possible. In today’s digital world, audiences are bombarded with hundreds of ads like never before. It only takes one google search ‘How to quickly lose 5 kg’ for your potential client to get all your competitors’ ads coming at them....What can you do to make yours stand out?

 

Here are top 5 Fitness Facebook Marketing Trends to consider when building your next campaign:

 

  1. Relatable visuals

Visuals are one way to get users’ attention and get them to ‘click’ - but only if they are relatable. ‘Picture-perfect’ photoshopped models are not getting as much attention as they used to as people are striving more for ‘real’ and ‘ordinary’. Images of real gym members (with their permission of course) and behind-the-scenes ‘live’ photos tend to generate higher click-through-rate these days in comparison...

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WHY LISTEN TO US?

Uncategorized Oct 14, 2020

Why listen to us...

I'll give you the abridged version.

RBT opened in 2011, we have opened over 20 gyms in 9 years, across 3 countries. We have run Online programs, Gym Programs, One on One PT, Fitness Retreats, Business Retreats alL over the worLD, thrown out clients out of planes in Portugal, gone diving with Great White Sharks in Hawaii, or Canyoning in Bali.

We have been a part of massive FitPro Events in Vegas for hundreds of PTs and some of the biggest names in Fitness speaking.

But RBT is at the centre of everything we do, it is our heart and soul, and it is a boutique style group training facility - it’s not a gym it is a Transformation Centre, it’s not a member base, it’s a family.

We don’t just coach YOU to run a Fitness Business we are still running our own.

We have been Coaching FitPros since 2012, all over the world, to right next door to our gyms, literally, knowledge is free accountability is what costs. We needed 256 members to make an RBT...

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